When Ethan Harris started dropshipping, he quickly hit six figures in his third month before losing it all to ad costs. But instead of quitting, he shifted into affiliate marketing, mastering bid caps, CBOs, and automation to scale campaigns to $20K+ in daily spend.
In today’s episode, Ethan shares how he uses AI to automate ad workflows and the creative testing strategy that gives him an edge. You’ll hear about the bidding strategies that make him money, why creative testing is so important, and how to make ad accounts easier while also getting better results.
Harris also talks about his experience with Video Sales Letters (VSLs) compared to lead generation campaigns, with tips for both new and experienced marketers.
In this episode:
[00:01:06] – “Automation removes an army of VAs, if you want to do that.” – Ethan
[00:10:28] The automations you can implement to reduce VA expenses.
[00:16:14] – What really makes ads convert: the clips, the script, or the hook?
[00:17:26] – Why is it important to test and experiment in marketing?
[00:22:36] – Video Sales Letters or Lead Generation? Ethan shares why he prefers the former.
Key Takeaway
Ethan Harris scaled his business to $20k/day by automating everything he possibly could. Instead of relying on manual work, he sets up efficient systems that use AI to handle repetitive tasks, reducing outsourced VA expenses, and freeing up his time for strategy and creative testing.
His approach prioritizes high creative volume over small manual tweaks, allowing for faster scaling while minimizing expenses.
About Ethan Harris
Ethan Harris is a digital marketer and media buyer specializing in affiliate marketing and high-spend Meta campaigns. With years of experience in dropshipping and agency work, he’s developed a unique approach to automation and scaling, allowing him to run high-volume campaigns efficiently.
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