Today on the 7 Figure Entrepreneur podcast, we’re joined by Vivek Gupta, a rising star in the lead generation space. Vivek went from struggling with dropshipping to making consistent profits with Facebook lead gen, leveraging bid caps and CBO campaigns to scale his business.
In this episode, Vivek breaks down his journey, the strategies he uses to test and scale offers, and the importance of networking in the industry. He also shares how he went from losing money to hitting $12K profit days while keeping his losses to a minimum.
In this episode:
[00:02:12] How Vivek’s got started in lead generation
[00:06:41] Challenges, early mistakes, and lessons learned
[00:08:18] The game-changing profit Vivek found with bid caps
[00:12:32] Vivek shares some of his scaling strategies for sustainable growth
[00:20:26] After finding success with Meta bid caps, where does Vivek plan to go next?
[00:26:40] As his business has grown, what hires has Vivek made to optimize efficiency and remove bottlenecks?
[00:28:28] Future plans: does Vivek plan to stay in the lead gen space?
[00:34:03] Vivek shares how the accountability from his network has been a key to his success
[00:39:35] Vivek reflects on his success to date and his next steps
Key Takeaway
Vivek didn’t stumble into success. He worked relentlessly, learned from costly mistakes, and networked like crazy. Instead of chasing trends, he focused on what actually worked, doubling down on bid caps and CBO campaigns to scale profitably.
Whether you’re just starting out or scaling up, this episode is packed with insights from someone who figured it out the hard way. So you don’t have to.
About Vivek Gupta
Vivek Gupta is a digital marketer specializing in Facebook lead generation. He has scaled multiple offers across different verticals, focusing on bid caps and creative optimization to drive consistent profits.
By building strong networks and constantly testing new strategies, Vivek has established himself as a top earner in the space.
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