After a year-long hiatus, the 7 Figure Entrepreneur podcast is back! Today, we’re talking to John Casto, a seasoned expert in digital marketing who has navigated multiple business ventures, from running a gym and learning Facebook ads in 2013 to scaling affiliate offers in the legal and insurance spaces.
John shares his journey of trial and error, how he pivoted from e-commerce and dropshipping into high-ticket lead generation, and the lessons learned from working closely with industry giants like Alex Hormozi.
We also discuss the evolving landscape of affiliate marketing, John’s approach to building a media buying team, and his thoughts on bridging the gap between e-commerce and lead generation through future events.
Tune in to learn how top earners in this space operate.
In this episode:
[00:01:15] – Who is John Casto? From gym owner to ad buyer
[00:06:31] – The big break: making $27K in a day with mass tort ads
[00:08:33] – Sales game 101: how Hormozi’s method makes closing easy
[00:10:06] – How mass tort lead gen works
[00:16:45] – The dark side of legal lead gen: payout fluctuations & refund headaches
[00:21:35] – Using content like podcasts and YouTube to build trust and open doors
[00:30:26] – Borrowing playbooks from e-com guys to scale harder
[00:35:04] – Scaling media buys: why bid caps & cost caps matter
[00:38:27] – Should you even go to events? (Spoiler: Yes, but be intentional)
[00:43:05] – What’s next? John’s plans for a creative production powerhouse
[00:46:40] – Best advice for anyone trying to break into this space
Key Takeaway
John Casto’s success highlights the importance of building the right connections and smart pivots. He’s constantly refining his approach, learning from the best, and making moves in a competitive space.
In this episode, John shares real-world insights on scaling campaigns and staying ahead in affiliate marketing.
About John Casto
John Casto is a digital marketing expert and entrepreneur with years of experience in affiliate marketing, lead generation, and high-ticket sales. He’s focused on creating high-converting creative production, optimizing lead generation strategies, and sharing his insights with aspiring marketers.
Whether through his business ventures or content creation, John continues to be a trusted voice in the affiliate marketing world.
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