Tyler Day is back on the show with some major updates since his first appearance back in 2018. Today, he talks with Gabe about how he moved from email marketing and lead gen to building a massive 9-figure business in the pay-per-call space.
Tyler highlights what it really takes to succeed in affiliate marketing at a high level, the skills worth mastering in 2025, and why aggressive media buyers are the ones making it big.
He also shares how he expects tariffs to impact the marketing industry and how to take advantage of market changes.
In this episode:
[01:21] Tyler shares his origins with email marketing, including his initial success with email marketing before ESPs started cracking down on cross-promotion
[10:39] Moving into media buying gave Tyler more control and better results, completely changing his marketing strategy
[12:09] The 2 biggest things that helped Tyler scale in media buying
[12:55] Tyler saw a big opportunity in pay-per-call marketing, where he found higher profit margins and less competition.
[18:26] What is the future of pay-per-call marketing? Tyler shares where he sees the industry going and what gaps exist that smart marketers can fill
[31:11] “ The most important aspect for any media buyer to master is copywriting.” – Tyler Day
[39:12] What’s working for Tyler, and how is he able to scale up these days given the changes in Facebook traffic in 2025?
[46:32] What is the minimum ROI Tyler needs before he’ll attempt to scale a campaign?
[50:09] Tyler shares how he’s building long-term wealth through affiliate earnings and smart investments.
Key Takeaway
Tyler’s strategy for building a successful pay-per-call business focuses on high performance, teamwork, and removing bottlenecks.
Pay-per-call was a game-changer for him because it was like owning an offer but without the limitations that come with traditional lead generation. By focusing on upfront profit, hiring the right team, and always adapting his campaigns to the changing market, Tyler’s approach keeps him ahead of the competition.
About Tyler Day
Tyler Day is the President of Optimize To Convert, which he started with his brother Peter Day. In the past decade, they have built a company that generates leads and calls for over 500 clients across more than 15 verticals. Tyler is a recognized authority figure in the marketing space and speaks on topics such as affiliate marketing, lead generation, media buying, and entrepreneurship.
Connect with Tyler Day:
Skype: @TDaySkype123
Optimize to Convert Website
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